Volkswagen

An experience beyond just looking, the new passat. The “Living Print” campaign for the flagship of Volkswagen made it possible to experience the new vehicle in a mobile way for the very first time. Using the app Layar® interested parties are able to scan the variety of printmotivs with their smartphones or tablets and to access clips to each of the specific features. This includes the multimedia Active Info Display, the Congestion Assist, Trailer Assist and of course the engine.
“This is how fascinating innovation can be” – the claim of VW applies itself to the new approach, just as much as to the vehicle.

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